Golf Business News – Ex-Crown Golf CEO Joins Golf & Leisure Tech Disruptor fibodo

Following an exciting period of development, Stephen Towers, Crown Golf’s long serving former CEO and board member of the UK Golf Federation joins fibodo, the UK’s leading management software for hospitality, sports and events, as a non-executive director. He will head up product development for this fast-growing software business, which has already been adopted by the UK Golf Federation’s ‘Player App’, and trailblazing operators across the UK golf and leisure sectors. Clients include leading innovative industry players Champneys Resorts, Maple Leaf Golf, Sodexo, Jaguar Land Rover, with the NHS ‘Doing Our Bit’ campaign due to come on stream later this year.

Business owners in golf coaching, fitness training and wellbeing, benefit by providing immediate online access to their products and services, using fibodo’s proprietary award-winning SaaS and App products.

Towers has a history of software innovation in this sector, It was under his leadership that Crown Golf went through a total technological transformation, addressing every aspect of the business and processes from marketing and customer relationship management technology to bookings and club operations software, finance and reporting suites, as well as implementing leading HR and training platforms. He has also had extensive experience in the implementation and application of multiple leading hotel, resort, golf, leisure and spa software products over a 30 year award winning career in hospitality management.

Anthony Franklin, CEO and Founder of fibodo said, “I am delighted to have Stephen join fibodo at this exciting juncture in our development. I have known Stephen for several years and have always been impressed by his ability to get to core of issues presented to him, make the tough decisions that need to be made and crucially develop and implement strategies that have been transformative for the businesses and the teams he has led. His particular ability to understand how software is developed, and how to apply it to drive organisational success for our users, will be an enormous asset to FIBODO as we expand and develop our Enterprise SaaS and App platforms.

Stephen Towers, fibodo’s new Head of Product said, “The opportunity to join and invest in fibodo is extremely exciting. I have watched the fibodo product development accelerate over several years and the inherent strength and flexibility of the platform that Anthony and his team have built. Features, that in my experience provide a welcome and positive contrast to the traditional legacy software products ubiquitous in leisure and golf, many of which I have worked with directly.”

Anthony, CEO and Founder of fibodo went on to say, “Stephen’s extensive experience in real world business systems application and implementation across multiple businesses and business sectors will not only be invaluable to fibodo’s product development programme, but also to our clients who know that their digital transformation will be in highly experienced hands.

fibodo is the award-winning platform across the sports, leisure, hospitality and events sectors. Its simplicity for operators and users alike have made it a favourite for small business operators as well as SMEs and larger corporates. Visit to learn how you and your business can benefit from working with this leading innovative user experience centric software solution.  

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